When it comes to T shirts, fashion was safe. Boring. Repetitive. Hi I’m Mac Chitania.
Six years designing in a room full of echoes, where ideas were recycled, applause was predictable, and creativity was applauded only if it followed the rules. I was present, skilled, and meticulous, yet invisible; surrounded by fashion, yet starved for meaning.
I crafted patterns, perfected silhouettes, and polished concepts, only to realize the world celebrated just repetition. Every day I watched trends repeat themselves like déjà vu, and every night I wondered: what if style could provoke, spark curiosity, and leave a mark instead of fading into the noise?
So I started from zero.
No investors. No shortcuts.
Just a stubborn, unshakable idea: to make fashion rare, clever, and unapologetic.
To create pieces that didn’t follow trends, but made their own rules.
In 2023, Rarelichi was born.
Not as a label but a Movement.
A quiet rebellion, Exclusive. Untamed.
Available to only 333. If it offends, great. You weren’t meant to wear it anyway.
Not made to please. Not made for all.
#notforeveryone
